The world of SEO Marketing
is filled with uncertainty but it is upto us to bring certainty. This is due to
the fact that in SEO Marketing the results never remain the same and are
changing continuously. But the reason why SEO Marketing has been focused a lot
is that
The usual type of
search done by people is the standard search and it covers 91% of the total
population of the world. When asked how do people search its shown that 95%
search for past stories, 91% for new sources, 91% for specific things, 82% for
story ideas and 59% for press releases. This shows that people are not interested
in many things and hence the websites require some SEO Marketing.
The SEO Marketing is an Inbound Marketing where people are attracted to a given site by
using search engines. The SEO Marketing though may look easy is not a rocket
science as a few factors that can make a site may also bring the site down.
Hence careful selection of best practices is needed in SEO Marketing. So,
people need tips on how to perform SEO Marketing.
Now I can give you the
ten common SEO Marketing tips that help a lot and are listed below:
1.
SEO Marketing
strategies: If I could only do one thing then I will be the king of the world
of SEO Marketing. So don’t stick to one strategy.
2.
PageRank affects
SEO Marketing strategies.
3.
How to pick the
right keywords?
4.
For short term
gains PPC is better than SEO Marketing.
5.
Basics of
on-page SEO Marketing help a lot.
6.
Optimize press
releases for maximum effect.
7.
Optimize the
newsrooms.
8.
Always build
links as you move on.
9.
SEO Marketing
and social media promotions.
10. Always measure and sell the value of SEO Marketing.
For picking up the
right keywords one first brainstorm the phrases that can be used to search the
website. Use a keyword tool and check the popularity and variations. Then
create a keyword glossary to work on. The 6 common keyword research tools are
Google Insights and Trends, Google Keyword Tool, Google Trends, Word Tracker,
Keyword Discovery and SEMrush.com.
These are the popular and most commonly used
keyword research tool that help you get the keywords required for a website.
Then we go ahead and create a keyword glossary which consists of categories,
primary phrases, derivatives, permutations, popularity, relevance and
competition. With these one can easily find the right keyword to work with and
how much time it will take to reach the top with those keywords. So now you
have the right keyword set you can move on to other aspects.
Now you might be
thinking as to how a PageRank can affect the strategies. This is due to the
fact that if a content is searchable then, optimizing it is not a big deal. This
is the reason for changing the strategies to improve ranking. If ranking
improves one can definitely see better traffic and increase in customer base.
